Now, what does Xiaomi do? We try to check three boxes - The best specs, the highest quality, and honest pricing. Earlier, that jump from 3G to 4G, in terms of experience, was so dramatic, that just having affordable 4G devices itself was sufficient. However, I think this is going to involve a few other elements. Do we want to repeat some of that magic with 5G that we did with 4G? Absolutely, yes. Now, starting 2022, India finds itself at the cusp once again, as it happens with technology, and 5G presents that opportunity. Therefore, there’s a certain amount of pride when we look back at what we have achieved.
We have shipped around 200 million of them. Today, 4G is what it is - 600-750 million users. And we just kept selling fairly standards of this price-value proposition, with dual SIM, so on and so forth, in making this truly democratised, which goes back to our core ethos, philosophy, and principles. And you can trace this way back to 2014 when we launched the first 4G device below Rs 10,000 - The Redmi Note 4G. We put our hands up in claiming not the entire credit, but some of it. There are a lot of companies, and even individuals responsible for catalysing and fostering this revolution. The history of smartphones in India, the 4G revolution, the revolution in India, and the history of Xiaomi, are somewhere connected. Is there a 5G revolution round the corner? Xiaomi is credited as a big factor in India's 4G revolution. In his first media interview after taking over as Xiaomi India President, Muralikrisnan B spoke to ET’s Subhrojit Mallick about the company's steadily declining market share and its plans to regain the top slot, ramping up local manufacturing, and the government scrutiny on its operations and its impact.
0 kommentar(er)
